2 examples of Design Thinking to inspire you
You have discovered how to apply the principles of Design Thinking and now it is time to see this method in practice. Many companies are using this approach to create innovative solutions, developed with real customer needs in mind. In this article, you will discover 2 examples of Design Thinking from which to draw inspiration!
Kim Colin and Sam Hecht, founders of Industrial Facility, have been contacted by Braun and Oral-B for support in the creation of an electric toothbrush with IoT technology. The initial idea of the client was to create a product that can transmit music, analyze the sensitivity of the teeth and tell how well the user was cleaning them. The creative couple preferred an approach that made this case one of the best examples of existing Design Thinking!
“A toothbrush is already full of guilt, you’re not using it properly or enough, companies were not thinking about the customer experience, they were thinking about the toothbrush the same way you would do with an athletic tracker, which records and processes information. “- Kim Colin
The idea of Colin and Hecht was very simple: trying to solve the real problems of who owns an electric toothbrush! The first is about reloading the product. Usually, we use the docking station but the toothbrush has been implemented with a USB connection for use “on the road”. The second difficulty is the ordering of spare parts for the head: we often notice wear during cleaning but we forget to buy the new heads. A button has been inserted on the toothbrush that sends a signal to a smartphone app and the latter sends a notification to the user, remembering to buy the spare parts.
There are many aspects of the hospital environment that make children uncomfortable. And when it comes to special exams things get even more difficult! Magnetic resonance imaging is a typical case: small space, noise, and loneliness in the room often terrify small patients. Doug Dietz, an industrial designer, describes the scene of a family that accompanied the child to take this exam:
“I see this young family coming down the corridor and I can say as they approach that the girl is crying.” As they get even closer to me, I notice that her father whispers: ‘Remember we talked about this, you can be brave’ ”
Looking from the girl’s point of view, the designer realized that the room conveyed a negative feeling, with “crime scene” style stickers telling patients where to go and the warning sign on the door. “The room itself is quite dark and has those fluorescent lights, flickering […] the car I had basically designed looked like a brick with a hole in it“.
The reaction of the little patient to the situation and the impotence of the parents encouraged Dietz to change the approach to the design of its products. Among the examples of Design Thinking, the solution found by this designer strikes for the attention to the needs of the end user. Dietz has created environments tailored to children, in which every detail entertains and becomes a game element. From the Pilot’s Room to the Coral City, entering the machinery turns into a fun experience. So these thematic rooms have allowed families to experience positively a delicate moment like a clinical exam!
The examples of Design Thinking you discovered are a real source of inspiration. And all focus on the real needs of people rather than the simple characteristics of the product.
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