What is Design Thinking?
All the projects we work on sooner or later are hampered by problems or difficulties. The ways in which these slowdowns are faced vary from reality to reality, based on the company culture and available resources. Design Thinking offers a creative approach to problem-solving and its success has expanded from product development to other business areas!
Design Thinking: the origins of the method
Starting from the 60s of the last century new approaches to design have been developed. The same term “Design Thinking” was used for the first times in that period. The first official use of this definition is probably in the book Systematic Method for Designers, published in 1965 by Leonard Bruce Archer. Its use has become recurrent over the years and the discipline has assumed the role of a real subject of study thanks to Stanford University.
An empirical experiment conducted in 1969 by Bryan Lawson investigated the approaches that scientists and designers use to solve problems. While the first group used a problem-based method, the latter used a solution-based method. The very nature of Design Thinking brings it closer to this way of facing obstacles, in which the intent is to produce a positive result through continuous iterations.
How does Design Thinking work?
Design Thinking is a creative process. We can define it this way because it leaves ample space for the birth of ideas and the search for potential positive elements or bottlenecks. And it is considered a “democratic” approach because it welcomes the contribution of all available resources, if necessary. It focuses on people’s ability to develop useful thinking for the solution and encourages interactions to achieve the goal.
There are several operational frameworks, some composed of 7 phases and others of 5. The goal remains the same: find a solution to the problem that is effective and workable! By applying Design Thinking, you can ease the overcoming of complex obstacles that slow down your projects.
The fields of application
Today Design Thinking is applied in any field. It is an effective approach to create software solutions that meet the needs of users. And it is the basis of successful products of large companies! In marketing, it is used to develop communication campaigns sewn into the ideal target. And it is a work method appreciated in many other contexts.
Any reality can enjoy the advantages of Design Thinking. But what are these advantages? And what are the prerequisites necessary to apply this approach?
You will find the answers in the next article!